SMSB CONSULTING GROUP KEYS TO LEVERAGING GS1 STANDARDS GS1 CONNECT® 2019 - mc190613pr

SMSB CONSULTING GROUP PRESENTS THE KEYS TO LEVERAGING GS1 STANDARDS FOR A+ DIGITAL PRODUCT CONTENT AT GS1 CONNECT® 2019

HAUPPAUGUE, NY (June 13, 2019) – SMSB Consulting Group, Inc. will attend and conduct an informative presentation at GS1 Connect® 2019 on leveraging GS1’s proven product content and data standards in today’s digital landscape of commerce activities via mobile, voice, and physical spaces. This discussion will provide useful keys to evaluating where your company falls along the quality spectrum of enriched, A+ digital product content [DPC].

Likewise, it will offer the possibilities of scalable and efficient solutions for raising the bar on high-quality DPC standards implementation whether working with an existing catalog or starting anew. “Getting the digital product content right in an engaging way is a top priority in both digital and physical spaces,” insists Jason DeRienzo—President, SMSB Consulting Group and presenter at the Denver event.

Jason will present material for learning the relevance of implementing outstanding digital product content for shopper interaction and consumption across several industries including, CPG, FMCG, beauty, dollar stores, home improvement, lawn and home care, office products, and sporting goods. Whether Team Amazon, Team Walmart, Team Microsoft, or Team You, the procurement of enriched, A+ DPC is paramount to navigating the omnichannel successfully as these items must be engaging, accurate, and consistent.

“From in-store, interactive kiosks to an online cart, augmented reality environments, and digital door ads in the freezer aisle, a company’s digital product content must be tangible in a way the customer finds realistic in her mind and then fulfilling once in hand,” notes SMSB Consulting Group CEO, Al Lozito. “Addressing the challenges of DPC capture, production, and management is at the heart of what we do. We are especially excited to present this year and to advance this conversation at GS1 Connect®.”

About SMSB

SMSB Consulting Group, Inc. delivers captivating images and the extensive data of Digital Product Content with correlative services in Product Content Management, Planogram Development Solutions, and Category + Commerce Analytics to enhance the shopper experience and increase sales. We are a digital content and product data solutions source for improving the efficiency and effectiveness of selling and merchandising products over all touchpoints for omnichannel success.

About GS1 Connect® 2019

GS1 Connect® 2019 will take place June 19th-21st in Denver, CO; and, will feature 7 tracks, 110+ sessions, How to Do Business With…Sessions, Tech Theater sessions, Trading Partner Roundtables, GS1 US University pre- and post-conference classes, networking events and keynote sessions. SMSB Consulting Group, Inc. will be exhibiting on the floor at Booth 21.

SOURCE: SMSB CONSULTING GROUP, INC.
SMSB Consulting Media Centre
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MEDIA CONTACT: Nicole A. Rénaud, editorial@smsb.com

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