Category + Commerce Analytics
SMSB Consulting Group works with its clients to create and develop their brand story based on reliable data. We analyze data points to gain insight on shopper behavior. Our approach to category + commerce analytics focuses on improving the shopper experience.
Knowing what matters for stakeholders on both sides of the shopper aisle, we utilize a practicable outlook on producing increased revenue for brick-and-mortar, online, and mobile sellers. For our clients, we develop an informed prescription for: stocking shelves efficiently with the right brands for the local customer; directing online traffic; and, providing loyalty benefits to shoppers.
The evolution of the retail market inspires and encourages us to navigate a fluid connection between Category Managment [CATMAN 2.0] and the category leadership required for effective e-commerce merchandising. Today’s consumers demand a developed, consistent brand narrative across multiple OmniChannel touchpoints.