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LEVERAGE.

the SMSB Consulting Group* Digital
Product Content Experience

Create and enhance BORDERLESS RETAIL across all consumer touchpoints
and yield increased sales with a competitive P&L

BECAUSE
NOW

Day(s)
Hour(s)
Minute(s)
Second(s)

IMPROVE YOUR POSITION.

On the Digital Product Content curve

Principal Photography

Capturing the products

Output and Delivery

360o, mobile-ready

Capture Setup

In-studio or Remotely

Editing and Dimension

Attributes, metadata

Capture Setup

In-studio or Remotely

Principal Photography

Capturing the products

Editing and Dimension

Attributes, metadata

Output and Delivery

360o, mobile-ready


We Work With You

As a Content Service Provider [CSP], to capture stunning product images and extensive metadata (product attributes) comprising your Digital Product Content [DPC] for a borderless customer experience (CX) at all commerce touch points with correlative services in Product Content Management [including a DAM+PIM tool], Planogram Development Solutions, and Category + Commerce Analytics.

Our easy and flexible 5-step approach moves the process of developing your DPC catalog from capture setup and principal photography through edit and delivery to update for storage and management. Work with us to make your products come alive for consumers whether they shop at an e-commerce retailer site, in a brick-and-mortar, or on a mobile device.

Lower costs, increase sales, and decrease returns as you construct brand engagement across augmented reality aisles, click-and-collect kiosks, virtual reality stores, interactive displays and POS kiosks, and all customer touchpoints.

Engaging digital images to inform consumers’ decision-making. Enriched, complete and accurate product data content.
OmniPIX™ – intuitive, cloud-based digital asset and product information management system. Affordable solution for maintaining / updating DPC.
Localized assortment and store-specific planogram. Cost-reducing planogram creation, development, implementation and validation.
Analysis and conversion of shopper data into consumer insight. Holistic approaches and strategies for improving the shopper experience.

A Connected Content Partner improving
the efficiency and effectiveness of selling
and merchandising products over eCommerce, in-store, and mCommerce channels

A GS1 US Solution Partner. Discover our insight-driven software providing secure storage, access, and management of any growing eCommerce digital product content catalog

The Digital Product Content Experience