Capture Setup: Product Image and Metadata

Capture Setup:

Product Image and Metadata


Selecting levels of product image capture

eCommerce Image Photography. From seven [7] levels of available views and increasingly-complex setups, you will find the comprehensive package that works for your products. SMSB has equipped retailers with solutions for the capture, editing, and management of digital assets before and since the evolution of digital technology. We build setups based on the level of care you have chosen for our interactions with your products.

eCommerce Metadata Collection.From your products, we capture the information that facilitates transactional processes across your OmniChannel—purchasing, inventory, planogram, POS, loyalty rewards programs, and shipping. SMSB delivers seven [7] tiers of data capture including, but not limited to, the use of an in-depth, proprietary process for dimensioning your products. You choose any combination of data capture which works best for your merchandise.

eCommerce Image Photography. From seven [7] levels of available views and increasingly-complex setups, you will find the comprehensive package that works for your products. SMSB has equipped retailers with solutions for the capture, editing, and management of digital assets before and since the evolution of digital technology. We build setups based on the level of care you have chosen for our interactions with your products.

eCommerce Metadata Collection.From your products, we capture the information that facilitates transactional processes across your OmniChannel—purchasing, inventory, planogram, POS, loyalty rewards programs, and shipping. SMSB delivers seven [7] tiers of data capture including, but not limited to, the use of an in-depth, proprietary process for dimensioning your products. You choose any combination of data capture which works best for your merchandise.

CAPTURE SETUP.

eCOMMERCE IMAGE PHOTOGRAPHY

Multiple Views for eCommerce

Product image shots resulting in high-quality edits on multiple views for display on e-commerce and mobile vending sites

Assembly

Products are assembled to capture images depicting a display or conveying details not clearly defined by just looking at the box

Angled Views / Beauty Shot

Angled views (aka beauty and hero shots) engage consumers with views emphasizing the attractive qualities of your product

Prop Shot

Images where the product is captured within context developing and reinforcing the item’s identity within its overall brand story

Proportional Images

Presents relative size of products to the human form giving consumers a way to translate on-the-screen items into their 3D world

Out-of-Box

Products are removed from the box to give consumers a closer look that is dynamic and better understood outside its packaging

360° Images

Double number of image views in multi-views to create textured 3D objects for interactive and non-interactive animation, A/R, and V/R

Multiple Views for eCommerce

Product image shots resulting in high-quality edits on multiple views for display on e-commerce and mobile vending sites

Angled Views / Beauty Shot

Angled views (aka beauty and hero shots) engage consumers with views emphasizing the attractive qualities of your product

Out-of-Box

Products are removed from the box to give consumers a closer look that is dynamic and better understood outside its packaging

Assembly

Products are assembled to capture images depicting a display or conveying details not clearly defined by just looking at the box

Prop Shot

Images where the product is captured within context developing and reinforcing the item’s identity within its overall brand story

360° Images

Double number of image views in multi-views to create textured 3D objects for interactive and non-interactive animation, A/R, and V/R

Proportional Images

Presents relative size of products to the human form giving consumers a way to translate on-the-screen items into their 3D world

eCommerce Metadata Collection
Up-to-20 Attributes

Baseline of product attributes to inform shoppers and to serve your immediate and long-term needs for tracking product success

21-or-More Attributes

More than a baseline: increased attributes help fill-in product details which shoppers have come to appreciate and which reflect data-driven insight affecting sales

Editable NFP, Ingredient, Warning Label

Providing shoppers with useful information in deciding which products best fit their needs, want, and goals

Romance Copy, Key Selling Features

Product information with a qualitative perspective that cultivates a relationship between the shopper and the products they desire and consume

Collage Creation

Signifying an increasingly-complex capture of dynamic data

Edited View (Swatch)

For viewing the color attribute [metadata] played out in a finely-textured and or rich pattern view

Up-to-20 Attributes

Baseline of product attributes to inform shoppers and to serve your immediate and long-term needs for tracking product success

21-or-More Attributes

More than a baseline: increased attributes help fill-in product details which shoppers have come to appreciate and which reflect data-driven insight affecting sales

Editable NFP, Ingredient, Warning Label

Providing shoppers with useful information in deciding which products best fit their needs, want, and goals

Romance Copy, Key Selling Features

Product information with a qualitative perspective that cultivates a relationship between the shopper and the products they desire and consume

Collage Creation

Signifying an increasingly-complex capture of dynamic data

Edited View (Swatch)

For viewing the color attribute [metadata] played out in a finely-textured and or rich pattern view

Continue along the Process path and learn more

PRINCIPAL PHOTOGRAPHY