Category Management

Category Management

SMSB works with its clients to create and develop their brand story based on reliable data. We analyze data points to gain insight
on shopper behavior—that is, converting shopper data to consumer insight. Our approach to category management focuses
on improving the shopper experience.


We know what matters for stakeholders on both sides of the shopper aisle and utilize a practicable outlook on producing increased revenue for brick-and-mortar, online, and mobile sellers.

For our brand partners, we develop an informed prescription for stocking shelves efficiently with the right brands for the local customer, directing online traffic, and providing loyalty benefits to shoppers.

Inside the on-going evolution of the market, we design and maintain
a fluid connection between traditional [CATMAN 2.0] and e-commerce [eCATMAN] category management to develop and manage a consistent brand narrative across the OmniChannel of multiple consumer touchpoints.

We recognize and utilize the impact of social media stratagem as part
of an holistic approach to eCATMAN—workable solutions and insight within online merchandising and mobile commerce.